Theory construction in marketing
ZALTMAN, Gerald
Theory construction in marketing some thoughts on thinking Gerald Zaltman, Karen LeMasters and Michael Heffring - New York John Wiley and Sons 1982 - 209 p. - (Theories in Marketing Series) . - ZALTMAN, Gerald .
Includes bibliographical references and index.
0471981273
Marketing
Theory construction in marketing some thoughts on thinking Gerald Zaltman, Karen LeMasters and Michael Heffring - New York John Wiley and Sons 1982 - 209 p. - (Theories in Marketing Series) . - ZALTMAN, Gerald .
Includes bibliographical references and index.
0471981273
Marketing