New economy expression: redefining marketing in the multichannel age
MERCER, David
New economy expression: redefining marketing in the multichannel age David Mercer - Chichester John Wiley and Sons 2001 - 274 p. - (The New Economy Excellence Series) .
Includes bibliographical references and index.
0471500089
Electronic commerce --Management
Internet marketing
New economy expression: redefining marketing in the multichannel age David Mercer - Chichester John Wiley and Sons 2001 - 274 p. - (The New Economy Excellence Series) .
Includes bibliographical references and index.
0471500089
Electronic commerce --Management
Internet marketing