Marketing decision making
LILIEN, Gary G.
Marketing decision making a model-building approach Gary L Lilien and Philip Kotler - New York Harper & Row 1983 - 875 p.
Includes index.
0060440767
Marketing--Decision making--Mathematical models
Marketing decision making a model-building approach Gary L Lilien and Philip Kotler - New York Harper & Row 1983 - 875 p.
Includes index.
0060440767
Marketing--Decision making--Mathematical models