Financial dimensions of marketing management
MOSSMAN, Frank H.
Financial dimensions of marketing management Frank H Mossman, W J E Crissy and Paul M Fischer - New York John Wiley & Sons 1978 - 170 p.
Includes index.
0471033766
Marketing management--Finance
Financial dimensions of marketing management Frank H Mossman, W J E Crissy and Paul M Fischer - New York John Wiley & Sons 1978 - 170 p.
Includes index.
0471033766
Marketing management--Finance