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Marketing planning :

TAYLOR, James W.

Marketing planning : a step-by-step guide James W Taylor - Englewood Cliffs Prentice Hall 1996 - 364 p.

Includes index.

ISBN: 0132420589 (cloth) 0132420414 (pbk)

Subjects--Topical Terms:
Marketing--Planning--Handbooks, manuals, etc.

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