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Contemporary advertising and integrated marketing communications /

Arens, William F.

Contemporary advertising and integrated marketing communications / created by William F. Arens, Michael F. Weigold and Christian Arens - 14th Edition - xxxix, 722 pages: colour illustrations; 28 cm

Includes index.

ISBN: 9780071318389 0071318380

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 ARE

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