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Global marketing management

Keegan, Warren J.

Global marketing management created by Warren J. Keegan - Seventh edition. - New Delhi : Pearson Education, 2002. - 643 pages : Illustrations, 25 cm

Includes bibliographical references and index.

ISBN: 9788177580082

Subjects--Topical Terms:
Export marketing management

LC Class. No.: HF1416 KEE

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