Analysis for strategic marketing.
RAO, Vithala R.
Analysis for strategic marketing. - xiii,514 pages 25cm.
Includes index
Ch. 1. The Role of Analysis in Strategy Formulation --
Ch. 2. Segmenting Markets: Who Are the Potential Buyers? --
Ch. 3. Identifying Unmet Needs: What Do the Customers Want? --
Ch. 4. Identifying Competitors: Whom Will We Compete Against? --
Ch. 5. Understanding and Forecasting the External Environment: Demographic, Social, Economic, and Political Factors --
Ch. 6. Understanding and Forecasting the Market Environment: Technological Factors and Forecasting --
Ch. 7. Analyzing Competitive Advantage: How to Compete? --
Ch. 8. Resource Allocation Methods --
Ch. 9. Actual Case Examples: Analyses in Action.
Proving modern scientific marketing methods for a strategic marketing course, this book adds analysis and research tools to traditional marketing material. It also ties aspects of strategic marketing and marketing research together.
9780321001986
Marketing management.
HF5415 RAO
Analysis for strategic marketing. - xiii,514 pages 25cm.
Includes index
Ch. 1. The Role of Analysis in Strategy Formulation --
Ch. 2. Segmenting Markets: Who Are the Potential Buyers? --
Ch. 3. Identifying Unmet Needs: What Do the Customers Want? --
Ch. 4. Identifying Competitors: Whom Will We Compete Against? --
Ch. 5. Understanding and Forecasting the External Environment: Demographic, Social, Economic, and Political Factors --
Ch. 6. Understanding and Forecasting the Market Environment: Technological Factors and Forecasting --
Ch. 7. Analyzing Competitive Advantage: How to Compete? --
Ch. 8. Resource Allocation Methods --
Ch. 9. Actual Case Examples: Analyses in Action.
Proving modern scientific marketing methods for a strategic marketing course, this book adds analysis and research tools to traditional marketing material. It also ties aspects of strategic marketing and marketing research together.
9780321001986
Marketing management.
HF5415 RAO