Marketing across cultures.
USUNIER, Jean - Claude.
Marketing across cultures. - 3rd. - London : Prentice Hall, 2000. - xii,627p. ; 25 cm.
Includes index and references.
EXPORT MARKETING.
INTERNATIONAL BUSINESS ENTERPRISES.
Marketing across cultures. - 3rd. - London : Prentice Hall, 2000. - xii,627p. ; 25 cm.
Includes index and references.
EXPORT MARKETING.
INTERNATIONAL BUSINESS ENTERPRISES.