Strategic marketing problems :
KERIN, Roger A.
Strategic marketing problems : cases and comments by Roger A. Kerin - Thirteenth - Harlow, Essex Pearson Education 2013 - 743 p.
Includes index
0273768948 9780273768944
Marketing --Decision making--Case studies
Marketing--Management--Case studies
Strategic marketing problems : cases and comments by Roger A. Kerin - Thirteenth - Harlow, Essex Pearson Education 2013 - 743 p.
Includes index
0273768948 9780273768944
Marketing --Decision making--Case studies
Marketing--Management--Case studies