Happy customers everywhere :
SCHMITT, Bernd
Happy customers everywhere : how your business can profit from the insights of positive psychology Bernd Schmitt - New York Palgrave Macmillan 2012 - 246 p.
Includes bibliographical references and index.
978230116450
Consumer behaviour
Consumption (economics)--Psychological aspects
Consumers' preferences
Happy customers everywhere : how your business can profit from the insights of positive psychology Bernd Schmitt - New York Palgrave Macmillan 2012 - 246 p.
Includes bibliographical references and index.
978230116450
Consumer behaviour
Consumption (economics)--Psychological aspects
Consumers' preferences