Understanding media economics
Doyle, Gillian
Understanding media economics created by Gillian Doyle - Second Edition - xii, 216 pages: 25 cm
Includes bibliographical references and index.
1. Introduction 2. Convergence and Multi-platform 3. Corporate Growth and Concentration Strategies 4. Networks 5. Demand: Push to Pull 6. Economics of Content Supply 7. Copyright 8. Media and Advertising 9. Media Economics and Public Policy References Index
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website
9781412930765 97814129307729 (pbk)
Mass media--Economic aspects
P96.E25 DOY
Understanding media economics created by Gillian Doyle - Second Edition - xii, 216 pages: 25 cm
Includes bibliographical references and index.
1. Introduction 2. Convergence and Multi-platform 3. Corporate Growth and Concentration Strategies 4. Networks 5. Demand: Push to Pull 6. Economics of Content Supply 7. Copyright 8. Media and Advertising 9. Media Economics and Public Policy References Index
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website
9781412930765 97814129307729 (pbk)
Mass media--Economic aspects
P96.E25 DOY