Midlands State University Library

The new rules of marketing and PR

SCOTT, David Meerman

The new rules of marketing and PR how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly David Meerman Scott - Fourth - New Jersey John Wiley & Sons 2013 - 439 p.

Includes index.

9781118488768 (pbk)


Internet marketing
Public relations