Normal view MARC view ISBD view

Strategic advertising management

PERCY, Larry

Strategic advertising management Larry Percy, John R Rossiter and Richard Elliot - Oxford : Oxford University Press, 2001 - 288 p.

Includes index.

ISBN: 0198782322(pbk)

Subjects--Topical Terms:
Sales promotion
Advertising management
Strategic planning

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)