Strategic market planning :
ABELL, Derek F.
Strategic market planning : problems and analytical approaches Derek F Abell - New Jersey Prentice-Hall 1979 - 527 p.
Includes index.
013851089X
Marketing management
Marketing management--Case studies
Strategic market planning : problems and analytical approaches Derek F Abell - New Jersey Prentice-Hall 1979 - 527 p.
Includes index.
013851089X
Marketing management
Marketing management--Case studies