Media research methods
ANDERSON, James A.
Media research methods understanding metric and interpretive approaches James A. Anderson - Thousand Oaks Sage Publications 2012 - 437 p.
Includes bibliographical references and index.
9781412999564 (pbk)
Mass media--Research--Methodology
Media research methods understanding metric and interpretive approaches James A. Anderson - Thousand Oaks Sage Publications 2012 - 437 p.
Includes bibliographical references and index.
9781412999564 (pbk)
Mass media--Research--Methodology