Effective Advertising :
TELLIS, G. J.
Effective Advertising : Understanding when, how, and why advertising works Gerard J Tellis - London : Sage Publications, Inc 2004. - 203 p. : ill.
Includes Index.
0761922539(pbk)
Advertising
Effective Advertising : Understanding when, how, and why advertising works Gerard J Tellis - London : Sage Publications, Inc 2004. - 203 p. : ill.
Includes Index.
0761922539(pbk)
Advertising