Marketing research :
CHURCHILL, Gilbert A.
Marketing research : methodological foundations Gilbert A Churchill Jr - 7th. - Fort Worth : The Dryden Press, 1999. - 1017 p.
Includes index
0030238161
Marketing research.
Marketing research : methodological foundations Gilbert A Churchill Jr - 7th. - Fort Worth : The Dryden Press, 1999. - 1017 p.
Includes index
0030238161
Marketing research.