Essentials of entrepreneurship and small business management /
Scarborough, Norman M.
Essentials of entrepreneurship and small business management / created by Norman M Scarborough. - Sixth Edition - 648 pages: illustrations; 29 cm
Includes bibliography and index.
Section I. The Challenge of Entrepreneurship Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5. Forms of Business Ownership Chapter 6. Franchising and the Entrepreneur Chapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing Plan Chapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing Strategies Chapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of Funds Chapter 13. Sources of Financing: Debt and Equity Chapter 14. Choosing the Right Location and Layout Chapter 15. Global Aspects of Entrepreneurship Chapter 16. Building a New Venture Team and Planning for the Next
9780273779735 0273779737
Small business--Management
New business enterprises--Management
Entrepreneurship
HB615 CAS
Essentials of entrepreneurship and small business management / created by Norman M Scarborough. - Sixth Edition - 648 pages: illustrations; 29 cm
Includes bibliography and index.
Section I. The Challenge of Entrepreneurship Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5. Forms of Business Ownership Chapter 6. Franchising and the Entrepreneur Chapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing Plan Chapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing Strategies Chapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of Funds Chapter 13. Sources of Financing: Debt and Equity Chapter 14. Choosing the Right Location and Layout Chapter 15. Global Aspects of Entrepreneurship Chapter 16. Building a New Venture Team and Planning for the Next
9780273779735 0273779737
Small business--Management
New business enterprises--Management
Entrepreneurship
HB615 CAS