Financial services marketing :
ENNEW, Christine T.
Financial services marketing : an international guide to principles and practices. Christine T. Ennew - Oxford : Butterworth Heinemann, 2007. - 400 p.
Includes index.
9780750669979
Financial services.--Marketing
Financial services marketing : an international guide to principles and practices. Christine T. Ennew - Oxford : Butterworth Heinemann, 2007. - 400 p.
Includes index.
9780750669979
Financial services.--Marketing