Services marketing. :
CLOW, Kenneth E.
Services marketing. : - 2nd. - New Delhi : Biztantra, 2003. - 460 p. : ill. ; 27 cm.
Includes index.
Service industry
Services marketing. : - 2nd. - New Delhi : Biztantra, 2003. - 460 p. : ill. ; 27 cm.
Includes index.
Service industry