Service management and marketing
GRONROOS, Christian
Service management and marketing a customer relationship Christian Gronroos - 2nd. - Chichester : John Wiley, 2004. - 394 p.
Includes index
0471720348
Service industrial marketings.
Service management and marketing a customer relationship Christian Gronroos - 2nd. - Chichester : John Wiley, 2004. - 394 p.
Includes index
0471720348
Service industrial marketings.