From brand vision to brand evaluation
DE CHERNATONY, Leslie
From brand vision to brand evaluation The strategic process of growing and strengthening brands Leslie de Chernatony - Third - Oxford Butterworth-Heinemann 2010 - 376 p.
Includes bibliographical references and index
9781856177733
Brand name products
Trademarks
Product management
From brand vision to brand evaluation The strategic process of growing and strengthening brands Leslie de Chernatony - Third - Oxford Butterworth-Heinemann 2010 - 376 p.
Includes bibliographical references and index
9781856177733
Brand name products
Trademarks
Product management