Marketing
Blythe, Jim
Marketing Jim Blythe - ed. - London Sage 2006 - 179 pages
Includes bibliographical references and index.
PART ONE: INTRODUCING YOUR COMPANIONPART TWO: CORE AREAS OF THE CURRICULUMThe Underpinning of MarketingThe Marketing EnvironmentConsumer BehaviourBusiness-to-Business MarketingSegmentation and TargetingMarketing Information and ResearchMarketing Communication TheoriesBranding and Brand ManagementInternational Marketing Marketing StrategyRelationship MarketingManaging ProductsPricingAdvertisingPR and SponsorshipSelling and Key-Account ManagementDirect and Online MarketingSales PromotionManaging Channels of DistributionService Marketing: People, Processes, Physical EvidenceMarketing EthicsPART THREE: STUDY, WRITING AND REVISION SKILLS How to Get the Most Out of Your Lectures - (in collaboration with David McIlroy)How to make the Most of SeminarsEssay Writing TipsRevision Hints and TipsExam Hints and TipsTips on Interpreting Essay and Exam Questions
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces.
1412910331 9781412910330 141291034X 9781412910347 (pbk)
Marketing
HF5415 BLY
Marketing Jim Blythe - ed. - London Sage 2006 - 179 pages
Includes bibliographical references and index.
PART ONE: INTRODUCING YOUR COMPANIONPART TWO: CORE AREAS OF THE CURRICULUMThe Underpinning of MarketingThe Marketing EnvironmentConsumer BehaviourBusiness-to-Business MarketingSegmentation and TargetingMarketing Information and ResearchMarketing Communication TheoriesBranding and Brand ManagementInternational Marketing Marketing StrategyRelationship MarketingManaging ProductsPricingAdvertisingPR and SponsorshipSelling and Key-Account ManagementDirect and Online MarketingSales PromotionManaging Channels of DistributionService Marketing: People, Processes, Physical EvidenceMarketing EthicsPART THREE: STUDY, WRITING AND REVISION SKILLS How to Get the Most Out of Your Lectures - (in collaboration with David McIlroy)How to make the Most of SeminarsEssay Writing TipsRevision Hints and TipsExam Hints and TipsTips on Interpreting Essay and Exam Questions
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces.
1412910331 9781412910330 141291034X 9781412910347 (pbk)
Marketing
HF5415 BLY