The 18 immutable laws of corporate reputation
ALSOP, Ronald J.
The 18 immutable laws of corporate reputation creating, protecting & repairing your most valuable asset / Ronald J. Alsop - London : Kogan Page ; 2004. - 306 p.
Includes index
0749443332
Corporate image
Brand name products--Management
Corporations--Public relations
The 18 immutable laws of corporate reputation creating, protecting & repairing your most valuable asset / Ronald J. Alsop - London : Kogan Page ; 2004. - 306 p.
Includes index
0749443332
Corporate image
Brand name products--Management
Corporations--Public relations