Economics for business
Sloman, John
Economics for business John Sloman and Mark Sutcliffe - Third - New Delhi Pearson Education 2004 - 754 pages
Includes bibliographical references and index
Preface --
Pt. A. Business and economics --
Ch. 1. The business environment and business economics --
Ch. 2. Economics and the world of business --
Ch. 3. Business organisations --
Ch. 4. The working of competitive markets --
Ch. 5. Business in a market environment --
Pt. B. Background to demand --
Ch. 6. Demand and the consumer --
Ch. 7. Products, markets and advertising --
Pt. C. Background to supply --
Ch. 8. Costs of production: short run --
Ch. 9. Costs of production: long run --
Ch. 10. Revenue and profit --
Pt. D. Supply: short-run profit maximisation --
Ch. 11. Profit maximisation under perfect competition and monopoly --
Ch. 12. Profit maximisation under imperfect competition --
Pt. E. Supply: alternative strategies --
Ch. 13. Alternative theories of the firm --
Ch. 14. Growth strategy --
Ch. 15. The small-firm sector --
Ch. 16. Pricing strategy --
Pt. F. The firm in the factor market --
Ch. 17. Labour markets, wages and industrial relations --
Ch. 18. Investment and the employment of capital --
Pt. G. The relationship between government and business --
Ch. 19. Reason for government intervention in the market --
Ch. 20. Government and the firm --
Ch. 21. Government and the market --
Pt. H. Business in the international environment --
Ch. 22. International trade --
Ch. 23. Multinational corporations --
Ch. 24. Trading blocs --
Pt. I. The macroeconomic environment --
Ch. 25. The macroeconomic environment of business --
Ch. 26. The balance of payments and exchange rates --
Ch. 27. Money and interest rates --
Ch. 28. Economic ideas --
Keynesian and monetarist explanations of business activity --
Pt. J. Macroeconomic policy --
Ch. 29. Demand-side policy --
Ch. 30. Supply-side policy --
Ch. 31. International economic policy --
Index.
The aim of 'Economics For Business' is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business
9788177589672
Economics
Great Britain--Commercial policy
Great Britain--Commercial policy--1945-
Economics for business John Sloman and Mark Sutcliffe - Third - New Delhi Pearson Education 2004 - 754 pages
Includes bibliographical references and index
Preface --
Pt. A. Business and economics --
Ch. 1. The business environment and business economics --
Ch. 2. Economics and the world of business --
Ch. 3. Business organisations --
Ch. 4. The working of competitive markets --
Ch. 5. Business in a market environment --
Pt. B. Background to demand --
Ch. 6. Demand and the consumer --
Ch. 7. Products, markets and advertising --
Pt. C. Background to supply --
Ch. 8. Costs of production: short run --
Ch. 9. Costs of production: long run --
Ch. 10. Revenue and profit --
Pt. D. Supply: short-run profit maximisation --
Ch. 11. Profit maximisation under perfect competition and monopoly --
Ch. 12. Profit maximisation under imperfect competition --
Pt. E. Supply: alternative strategies --
Ch. 13. Alternative theories of the firm --
Ch. 14. Growth strategy --
Ch. 15. The small-firm sector --
Ch. 16. Pricing strategy --
Pt. F. The firm in the factor market --
Ch. 17. Labour markets, wages and industrial relations --
Ch. 18. Investment and the employment of capital --
Pt. G. The relationship between government and business --
Ch. 19. Reason for government intervention in the market --
Ch. 20. Government and the firm --
Ch. 21. Government and the market --
Pt. H. Business in the international environment --
Ch. 22. International trade --
Ch. 23. Multinational corporations --
Ch. 24. Trading blocs --
Pt. I. The macroeconomic environment --
Ch. 25. The macroeconomic environment of business --
Ch. 26. The balance of payments and exchange rates --
Ch. 27. Money and interest rates --
Ch. 28. Economic ideas --
Keynesian and monetarist explanations of business activity --
Pt. J. Macroeconomic policy --
Ch. 29. Demand-side policy --
Ch. 30. Supply-side policy --
Ch. 31. International economic policy --
Index.
The aim of 'Economics For Business' is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business
9788177589672
Economics
Great Britain--Commercial policy
Great Britain--Commercial policy--1945-