Business research methods :
Blumberg, Boris
Business research methods : Boris Blumberg, Donald R Cooper and Pamela S Schindler - Third European edition - New York McGraw-Hill, 2011. - 138 pages
Includes index.
Part 1 Essentials of research, 2 - Research approaches, 3 - Research instruments, 4 Statistical background.
Offers comprehensive coverage of both qualitative and quantitative methods. This book focuses on student research projects and includes examples of theory in practice.
9780077129972 0077129970
Business
HD30.4 BLU
Business research methods : Boris Blumberg, Donald R Cooper and Pamela S Schindler - Third European edition - New York McGraw-Hill, 2011. - 138 pages
Includes index.
Part 1 Essentials of research, 2 - Research approaches, 3 - Research instruments, 4 Statistical background.
Offers comprehensive coverage of both qualitative and quantitative methods. This book focuses on student research projects and includes examples of theory in practice.
9780077129972 0077129970
Business
HD30.4 BLU