Expectations-to-value : connecting customers with business offerings/
Hamilton, John R
Expectations-to-value : connecting customers with business offerings/ created by John R. Hamilton and Singwhat Tee - International journal of internet marketing and advertising Volume 9, number 2 .
The literature developed expectations-to-value relationship is tested across the national pharmacy industry. The resultant expectations-to-value model delineates significant network paths - that can then be considered for value deliverance optimisation. This structural equation modelling (SEM) study shows the customer's prior expectations (measured as intentions and extensions) drive a network of value deliverance networks that are developing conjointly as each customer is acquiring their performance-related, servicing-related and emotive satisfier related dimensions of value.
14775212
Prior expectations--Customer connection--Expectations-to-value relationship
HF5415.1265 INT
Expectations-to-value : connecting customers with business offerings/ created by John R. Hamilton and Singwhat Tee - International journal of internet marketing and advertising Volume 9, number 2 .
The literature developed expectations-to-value relationship is tested across the national pharmacy industry. The resultant expectations-to-value model delineates significant network paths - that can then be considered for value deliverance optimisation. This structural equation modelling (SEM) study shows the customer's prior expectations (measured as intentions and extensions) drive a network of value deliverance networks that are developing conjointly as each customer is acquiring their performance-related, servicing-related and emotive satisfier related dimensions of value.
14775212
Prior expectations--Customer connection--Expectations-to-value relationship
HF5415.1265 INT