Trust as a moderator of the relationship between organizational learning and marketing capabilities : evidence from Spanish SMEs/
Sanzo, María J.
Trust as a moderator of the relationship between organizational learning and marketing capabilities : evidence from Spanish SMEs/ created by María J. Sanzo, Maria Leticia Santos Vijande, Nuria Garía and Juan A. Trespalacios - International small business journal Volume 30, number 6 .
In the current environment of technological change and increased competition, it is more important than ever for small- and medium-sized enterprises to develop competitive advantages that enable them to consolidate their market position. This research analyses the links among organizational learning (OL), operational marketing capability, and performance in such organizations. In particular, interpersonal trust may moderate the positive impact of OL on the development of marketing capabilities. This study is based on a nationwide survey of 163 small- and medium-sized Spanish industrial firms. The results confirm the existence of the moderating effect, as well as the positive influence of OL on performance.
02662426
Market capabilities--Learning organization--SMEs
HD2341.167
Trust as a moderator of the relationship between organizational learning and marketing capabilities : evidence from Spanish SMEs/ created by María J. Sanzo, Maria Leticia Santos Vijande, Nuria Garía and Juan A. Trespalacios - International small business journal Volume 30, number 6 .
In the current environment of technological change and increased competition, it is more important than ever for small- and medium-sized enterprises to develop competitive advantages that enable them to consolidate their market position. This research analyses the links among organizational learning (OL), operational marketing capability, and performance in such organizations. In particular, interpersonal trust may moderate the positive impact of OL on the development of marketing capabilities. This study is based on a nationwide survey of 163 small- and medium-sized Spanish industrial firms. The results confirm the existence of the moderating effect, as well as the positive influence of OL on performance.
02662426
Market capabilities--Learning organization--SMEs
HD2341.167