Media literacy /
Potter, James W
Media literacy / created by W. James Potter - Ninth edition - xxv, 517 pages : illustrations ; 24 cm.
Includes bibliographical references and index
Why increase media literacy? Media literacy approach Audience: individual perspective Audience: industry perspective Children as a special audience Development of the mass media industries Economic perspective Media content and reality News Entertainment Advertising Interactive media Broadening our perspective on media effects How does the media effects process work? Helping yourself and others to increase media literacy
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Ninth Edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy
9781544328706
Media literacy
P96.M4 POT
Media literacy / created by W. James Potter - Ninth edition - xxv, 517 pages : illustrations ; 24 cm.
Includes bibliographical references and index
Why increase media literacy? Media literacy approach Audience: individual perspective Audience: industry perspective Children as a special audience Development of the mass media industries Economic perspective Media content and reality News Entertainment Advertising Interactive media Broadening our perspective on media effects How does the media effects process work? Helping yourself and others to increase media literacy
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Ninth Edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy
9781544328706
Media literacy
P96.M4 POT