Strategic management /
Lynch, Richard L.,
Strategic management / created by Richard Lynch. - Ninth edition. - xxv, 739 pages : illustrations (colored) ; 27 cm
Previous edition: Harlow: Pearson Education, 2018.
Includes bibliographical references and index.
Part 1: Introduction -- 1. Strategic management -- 2. A review of theory and practice -- Part 2: Strategic analysis and purpose -- 3. Analysing the strategic environment -- 4. Analysing resources and capabilities -- 5. Strategy dynamics -- 6. Prescriptive purpose delivered through mission, objectives and ethics -- 7. Purpose emerging from innovation, new resources and technologies -- Part 3: Developing the strategy -- 8. Developing business-level strategy options -- 9. Developing corporate-level strategy options -- 10. Strategy evaluation and development: The prescriptive process -- 11. Finding the strategic route forward from knowledge, learning and networks -- 12. Organisational structure, style and people issues -- Part 4: The implementation process -- 13. Implementing and controlling the strategic plan -- 14. Green strategy and sustainability -- 15. Managing strategic change -- Part 5: Different strategy contexts -- 16. Strategic leadership -- 17. Entrepreneurial strategy -- 18. Government, public sector and not-for-profit strategies -- 19. International expansion and globalisation strategies.
"The 9th edition of Strategic Management offers comprehensive coverage of all the core areas of business strategy with a strong global perspective. Key features: balanced coverage of prescriptive and emergent models of strategic management; application of strategic theory to new areas including technology and innovation strategy, sustainability and green strategy, entrepreneurial strategy and public sector strategy; major revisions to chapters on Strategic Purpose, Knowledge and Networks, Theories of Entrepreneurship and International and Global Strategy in line with key developments; 20 brand new cases and updated case material throughout exploring the shifting economic fortunes of companies around the world, the rise of developing nations and rapid changes in communications and technology including the impact of the Corona virus; range of tools within the book and online to support your learning including key strategic principles, strategic project ideas, critical reflections, questions and further reading." -- Provided by publisher.
9781529758245 1529758246
Business planning.
Strategic planning.
Planification stratégique.
Business planning.
Strategic planning.
HD30.28 LYN
Strategic management / created by Richard Lynch. - Ninth edition. - xxv, 739 pages : illustrations (colored) ; 27 cm
Previous edition: Harlow: Pearson Education, 2018.
Includes bibliographical references and index.
Part 1: Introduction -- 1. Strategic management -- 2. A review of theory and practice -- Part 2: Strategic analysis and purpose -- 3. Analysing the strategic environment -- 4. Analysing resources and capabilities -- 5. Strategy dynamics -- 6. Prescriptive purpose delivered through mission, objectives and ethics -- 7. Purpose emerging from innovation, new resources and technologies -- Part 3: Developing the strategy -- 8. Developing business-level strategy options -- 9. Developing corporate-level strategy options -- 10. Strategy evaluation and development: The prescriptive process -- 11. Finding the strategic route forward from knowledge, learning and networks -- 12. Organisational structure, style and people issues -- Part 4: The implementation process -- 13. Implementing and controlling the strategic plan -- 14. Green strategy and sustainability -- 15. Managing strategic change -- Part 5: Different strategy contexts -- 16. Strategic leadership -- 17. Entrepreneurial strategy -- 18. Government, public sector and not-for-profit strategies -- 19. International expansion and globalisation strategies.
"The 9th edition of Strategic Management offers comprehensive coverage of all the core areas of business strategy with a strong global perspective. Key features: balanced coverage of prescriptive and emergent models of strategic management; application of strategic theory to new areas including technology and innovation strategy, sustainability and green strategy, entrepreneurial strategy and public sector strategy; major revisions to chapters on Strategic Purpose, Knowledge and Networks, Theories of Entrepreneurship and International and Global Strategy in line with key developments; 20 brand new cases and updated case material throughout exploring the shifting economic fortunes of companies around the world, the rise of developing nations and rapid changes in communications and technology including the impact of the Corona virus; range of tools within the book and online to support your learning including key strategic principles, strategic project ideas, critical reflections, questions and further reading." -- Provided by publisher.
9781529758245 1529758246
Business planning.
Strategic planning.
Planification stratégique.
Business planning.
Strategic planning.
HD30.28 LYN