Events management : principles & practice /
Raj, Razaq,
Events management : principles & practice / created by Razaq Raj, Paul Walters & Tahir Rashid. - Third edition. - vi, 436 pages : illustrations ; 24 cm
Previous edition: 2013. Includes access to companion website.
Includes bibliographical references (pages 416-428) and index.
Guiding readers through the practicalities of events management, this book is a solid resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, it contains a range of case studies.
9781473948280 1473948282 (pbk.)
Special events--Management.
Special events--Management.
Event-Marketing
Marketing
Customs and Folklore.
GT3405 RAJ
Events management : principles & practice / created by Razaq Raj, Paul Walters & Tahir Rashid. - Third edition. - vi, 436 pages : illustrations ; 24 cm
Previous edition: 2013. Includes access to companion website.
Includes bibliographical references (pages 416-428) and index.
Guiding readers through the practicalities of events management, this book is a solid resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, it contains a range of case studies.
9781473948280 1473948282 (pbk.)
Special events--Management.
Special events--Management.
Event-Marketing
Marketing
Customs and Folklore.
GT3405 RAJ