Successful large account management : how to hold on to your most important customers and turn them into long-term assets /
Miller, Robert B.
Successful large account management : how to hold on to your most important customers and turn them into long-term assets / created by Robert B. Miller, Stephen E. Heiman and Miller Heiman, - Second edition - xv, 204 pages : illustrations ; 24 cm
Includes index
The book that shows how to keep your most important customers...
9780749441326
Marketing--Key accounts
Market segmentation
Selling--Key accounts
HF5438.8.K48 MIL
Successful large account management : how to hold on to your most important customers and turn them into long-term assets / created by Robert B. Miller, Stephen E. Heiman and Miller Heiman, - Second edition - xv, 204 pages : illustrations ; 24 cm
Includes index
The book that shows how to keep your most important customers...
9780749441326
Marketing--Key accounts
Market segmentation
Selling--Key accounts
HF5438.8.K48 MIL