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The Order of presentation in persuasion,

The Order of presentation in persuasion, by Carl I. Hovland [and others] - New Haven: Published for the Institute of Human Relations [by] Yale University Press, 1957. - x, 192 pages. tables. 22 cm. - Yale studies in attitude and communication, v. 1 .

Includes bibliographical references page 190-192.

Subjects--Topical Terms:
Persuasion (Psychology)
Persuasion (Rhetoric)

LC Class. No.: BF637.P4 ORD

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