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Principles and practice of marketing/

Jobber David

Principles and practice of marketing/ created by David Jobber and Fiona Ellis-Chadwick - Eighth Edition - Berkshire: McGraw-Hill, 2013. - xxxv, 885 pages: illustrations 25 cm.

Includes bibliographical references and index.

ISBN: 9780077140007

Subjects--Topical Terms:
Marketing
Marketing--Case studies--Europe

LC Class. No.: HF5415 / JOB

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