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Contemporary advertising and integrated marketing communications /

Arens, William F.

Contemporary advertising and integrated marketing communications / created by William F. Arens, Michael F. Weigold and Christian Arens. - Fourteenth edition - 722 pages ; Illustrations (some coloured).

Includes index.

ISBN: 9780078028953 (alk. paper) 0078028957 (alk. paper)

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 ARE

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