Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Varadarajan, Rajan .
Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits created by Rajan Varadarajan - Journal of Strategic Marketing Volume 18, number 2, .
Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits created by Rajan Varadarajan - Journal of Strategic Marketing Volume 18, number 2, .