The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences
Shu, Shih-Tung.
The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences created by Shih‐Tung Shu, Veronica Wong and Nick Lee. - Journal of Strategic Marketing Volume 13, number 3, .
Our study of 116 new product development projects in Taiwanese Information Technology (IT) firms show that horizontal linkages more strongly impact on new product innovativeness than vertical linkages. The firm's learning ability or absorptive capacity increases new product innovativeness. It also moderates the impacts of corporate and research institute linkages on new product innovativeness. Moreover, we confirm that knowledge gains mediate the positive impacts of absorptive capacity and external linkages on new product innovativeness.
Innovation
New product development
Knowledge
The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences created by Shih‐Tung Shu, Veronica Wong and Nick Lee. - Journal of Strategic Marketing Volume 13, number 3, .
Our study of 116 new product development projects in Taiwanese Information Technology (IT) firms show that horizontal linkages more strongly impact on new product innovativeness than vertical linkages. The firm's learning ability or absorptive capacity increases new product innovativeness. It also moderates the impacts of corporate and research institute linkages on new product innovativeness. Moreover, we confirm that knowledge gains mediate the positive impacts of absorptive capacity and external linkages on new product innovativeness.
Innovation
New product development
Knowledge