Advertising creative : strategy, copy, design /
Altstiel, Tom,
Advertising creative : strategy, copy, design / created by Tom Altstiel and Jean Grow. - Fourth edition. - 463 pages: illustrations (some coloured); 28 cm.
Includes bibliographical references and index.
New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use.
9781506315386
Advertising.
Business and management.
HF5823 ALT
Advertising creative : strategy, copy, design / created by Tom Altstiel and Jean Grow. - Fourth edition. - 463 pages: illustrations (some coloured); 28 cm.
Includes bibliographical references and index.
New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use.
9781506315386
Advertising.
Business and management.
HF5823 ALT