Rethinking media theory : signposts and new directions /
Mattelart, Armand.
Rethinking media theory : signposts and new directions / created by Armand Mattelart and Michèle Mattelart ; translated by James A. Cohen and Marina Urquidi. - Minneapolis: University of Minnesota, 1992. - 219 pages ; 23 cm. - Media & society. 5 . - Media & society. 5 .
Includes bibliographical references and index.
On the difficulty of reflecting on communication -- The quest for transdisciplinarity -- The temptation of metaphor -- The theory of information-- Postlinearity -- Negotiated power -- The return of the subject -- The procedures of consumption -- Popular pleasure as a revelation -- Negative culture, affirmative culture -- The heavy and the light -- The state as macrosubject -- The logic of the industrial actor -- The cosmobiology of Homo Deregulatus -- The crisis of the paradigms -- Rediscovering popular cultures.
0816619107
Communication
Mass media
P90 MAT
Rethinking media theory : signposts and new directions / created by Armand Mattelart and Michèle Mattelart ; translated by James A. Cohen and Marina Urquidi. - Minneapolis: University of Minnesota, 1992. - 219 pages ; 23 cm. - Media & society. 5 . - Media & society. 5 .
Includes bibliographical references and index.
On the difficulty of reflecting on communication -- The quest for transdisciplinarity -- The temptation of metaphor -- The theory of information-- Postlinearity -- Negotiated power -- The return of the subject -- The procedures of consumption -- Popular pleasure as a revelation -- Negative culture, affirmative culture -- The heavy and the light -- The state as macrosubject -- The logic of the industrial actor -- The cosmobiology of Homo Deregulatus -- The crisis of the paradigms -- Rediscovering popular cultures.
0816619107
Communication
Mass media
P90 MAT