Profiting form our past: evoking nostalgia in the retail environment /
Spaid, Brian I
Profiting form our past: evoking nostalgia in the retail environment / created by Brian I Spaid - The international review of retail , distribution and consumer research Volume 23 , number 4 , .
A conceptual typology of nostalgia triggering product and experiential variables in the retail environment is presented. Place, promotion, price, and product triggers are identified and indexical and iconic authenticity are used to explain their potential impact. Nostalgic products are distinguished by the combination of historical or modern qualities of brand, brand identity, and product performance. Managerial implications and future research directions are provided
Nostalgia
Environmental factors
Shopper marketing
Profiting form our past: evoking nostalgia in the retail environment / created by Brian I Spaid - The international review of retail , distribution and consumer research Volume 23 , number 4 , .
A conceptual typology of nostalgia triggering product and experiential variables in the retail environment is presented. Place, promotion, price, and product triggers are identified and indexical and iconic authenticity are used to explain their potential impact. Nostalgic products are distinguished by the combination of historical or modern qualities of brand, brand identity, and product performance. Managerial implications and future research directions are provided
Nostalgia
Environmental factors
Shopper marketing