Marketing : a critical textbook
Ellis, Nick
Marketing : a critical textbook Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski. - London : SAGE, 2011. - 245 pages illustrations 25 cm.
Includes bibliographical references and index.
Introducing the History of Marketing Theory and Practice Marketing 'Science' and the Paradigm Debates What's the Story? Analyzing Marketing Discourse Interrogating the Ideological Function of Marketing The Management of Marketing Taking a Different Look at Business-to-Business Marketing Consumer Surveillance and Marketing Research Consumer Rights and Resistance Consumer Society and the Production of Identity Marketing and the Sign Globalization and Ethics
Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.
9781848608788 (pbk.)
Marketing
Marketing--Case studies
HF5415 MAR
Marketing : a critical textbook Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski. - London : SAGE, 2011. - 245 pages illustrations 25 cm.
Includes bibliographical references and index.
Introducing the History of Marketing Theory and Practice Marketing 'Science' and the Paradigm Debates What's the Story? Analyzing Marketing Discourse Interrogating the Ideological Function of Marketing The Management of Marketing Taking a Different Look at Business-to-Business Marketing Consumer Surveillance and Marketing Research Consumer Rights and Resistance Consumer Society and the Production of Identity Marketing and the Sign Globalization and Ethics
Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.
9781848608788 (pbk.)
Marketing
Marketing--Case studies
HF5415 MAR