Customer-centric project management
Harrin, Elizabeth
Customer-centric project management created by Elizabeth Harrin and Phil Peplow - Farnham Gower 2012 - 115 pages illustrations 24 cm - Advances in project management .
Includes bibliographical references and index.
Introducing a customer-centric process -- Why customers count -- Why collaborative project management is not enough -- Measuring project performance -- Customer centricity in practice: a case study -- Customer centricity in a project environment -- Refining your customer-centric approach -- Implementing exceed -- Moving forward with customer-centric project management.
There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabeth Harrin and Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide what 'value' actually means. Customer-Centric Project Management is a short guide explaining what customer-centricity means in terms of how you work and its importance for project performance
9781409443124 (pbk.)
Project management.
Customer relations
HD69.P75 HAR
Customer-centric project management created by Elizabeth Harrin and Phil Peplow - Farnham Gower 2012 - 115 pages illustrations 24 cm - Advances in project management .
Includes bibliographical references and index.
Introducing a customer-centric process -- Why customers count -- Why collaborative project management is not enough -- Measuring project performance -- Customer centricity in practice: a case study -- Customer centricity in a project environment -- Refining your customer-centric approach -- Implementing exceed -- Moving forward with customer-centric project management.
There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and Elizabeth Harrin and Phil Peplow demonstrate convincingly that stakeholders are the ones who get to decide what 'value' actually means. Customer-Centric Project Management is a short guide explaining what customer-centricity means in terms of how you work and its importance for project performance
9781409443124 (pbk.)
Project management.
Customer relations
HD69.P75 HAR