The influence of business ethics practice on brand performance : the case of SMEs in ICT retail sector in Zimbabwe /
MARAMBA, Kudzanai E.
The influence of business ethics practice on brand performance : the case of SMEs in ICT retail sector in Zimbabwe / Kudzanai E Maramba - Gweru: Midlands State University, 2019 - 60 leaves Illustrations
Master of Commerce in Marketing Strategy
Includes bibliography
Brand name products--Retail sector
Branding (marketing)--Small to medium enterprises
Business ethics--Brand performamnce--Retail sector
The influence of business ethics practice on brand performance : the case of SMEs in ICT retail sector in Zimbabwe / Kudzanai E Maramba - Gweru: Midlands State University, 2019 - 60 leaves Illustrations
Master of Commerce in Marketing Strategy
Includes bibliography
Brand name products--Retail sector
Branding (marketing)--Small to medium enterprises
Business ethics--Brand performamnce--Retail sector