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The effectiveness of promotional strategies in influencing consumer behavior in alcoholic beverage manufacturing sector/

MUKARAKATE, Memory.

The effectiveness of promotional strategies in influencing consumer behavior in alcoholic beverage manufacturing sector/ Memory Mukarakate - Gweru: Midlands State University, 2018 - 69 leaves illustrations

Master of Commerce in Strategic Management and Corporate Governance

Includes bibliography

Subjects--Topical Terms:
Marketing management--Consumer behavior--Alcoholic beverage sector
Strategic planning--Alcoholic beverage sector

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