Midlands State University Library

The influence of switching barriers on customer retention within the religious sector in Zimbabwe : a case of the mainstream churches /

MAPINGIRE, Henry T.

The influence of switching barriers on customer retention within the religious sector in Zimbabwe : a case of the mainstream churches / Henry T Mapingire - Gweru: Midlands State University, 2019 - 42 leaves Illustrations

Master of Commerce in Marketing Strategy

Includes bibliography


Customer retention--Religious sector--Zimbabwe
Switching barriers--Mainstream churches--Zimbabwe