Midlands State University Library

An analysis offects of customer relationship management strategies on customer retention in the health insurance industry in Zimbabwe/

ADZIVANJI, Levison

An analysis offects of customer relationship management strategies on customer retention in the health insurance industry in Zimbabwe/ Levison Adzivanji - Gweru: Midlands State University, 2019 - 77 leaves Illustrations

Master of Commerce in Strategic Management and Corporate Governance

Includes bibliography


Customer relations--management
Customer retention
Customer services
Insurance industry