Doing business in Europe
Suder, Gabriele
Doing business in Europe Gabriele Suder - 2nd Ed. - Los Angeles London New Delhi Singapore Washington, DC. Sage 2011 - 452 pages illustrations 20 cm
Includes an index.
Introduction: The New European Business EnvironmentPART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADESLandmarks of European Integration, or How History and Politics Shape the Business EnvironmentEnlargement and the Theories of IntegrationInstitutional Players: How the Rules and Agendas of the European Business Environment are SetPART TWO: BUSINESS EUROPEANIZATIONThe Europeanization of a Business EnvironmentThe Europeanization of Business ManagementPART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENTEuropean Economics, Finance and Funding Marketing in EuropeLobbying the Playing FieldCompeting InternationallyPART FOUR: CORPORATE CASE STUDIESAirbus: A Catalyst of European IntegrationInvestment Consulting in Eastern Europe with ExcedeaThe Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of EuropeanizationEuropean Chief Executives in the Merger Maze: Coping with Multiple RealitiesThe Europeanization of Marimekko: International Growth and Single Market EffectsManaging Change at UnileverAltran: Launching a Corporate Representation Office in BrusselsHaier: A Global Chinese Corporation Feels at Home in Germany
Fully revised and updated to take into account recent developments in the EU the book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally.
9780857020857
Business enterprises--Case studies--Europe
Europe--Commerce--Handbooks, manuals, etc.
HF3497 SUD
Doing business in Europe Gabriele Suder - 2nd Ed. - Los Angeles London New Delhi Singapore Washington, DC. Sage 2011 - 452 pages illustrations 20 cm
Includes an index.
Introduction: The New European Business EnvironmentPART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADESLandmarks of European Integration, or How History and Politics Shape the Business EnvironmentEnlargement and the Theories of IntegrationInstitutional Players: How the Rules and Agendas of the European Business Environment are SetPART TWO: BUSINESS EUROPEANIZATIONThe Europeanization of a Business EnvironmentThe Europeanization of Business ManagementPART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENTEuropean Economics, Finance and Funding Marketing in EuropeLobbying the Playing FieldCompeting InternationallyPART FOUR: CORPORATE CASE STUDIESAirbus: A Catalyst of European IntegrationInvestment Consulting in Eastern Europe with ExcedeaThe Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of EuropeanizationEuropean Chief Executives in the Merger Maze: Coping with Multiple RealitiesThe Europeanization of Marimekko: International Growth and Single Market EffectsManaging Change at UnileverAltran: Launching a Corporate Representation Office in BrusselsHaier: A Global Chinese Corporation Feels at Home in Germany
Fully revised and updated to take into account recent developments in the EU the book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally.
9780857020857
Business enterprises--Case studies--Europe
Europe--Commerce--Handbooks, manuals, etc.
HF3497 SUD