Midlands State University Library

People and products : consumer behavior and product design

Kimmel, Allan J.

People and products : consumer behavior and product design created by Allan J. Kimmel - Abingdon, Routledge, 2015 - 311 pages 24 cm

Includes bibliographical references and index

People and products in an evolving marketplace -- Technology and innovation in everyday life -- Consumer demands and product usability -- Product design and aesthetics -- Consumers as active participants in the product design process -- The future of things

9781138812253


Allan J. Kimmel


Consumer behaviour
New products