Midlands State University Library

The impact of B2B customer relationship management strategies on customer satisfaction and customer retention: A case of petroleum companies in Zimbabwe /

Zituta, Joshua

The impact of B2B customer relationship management strategies on customer satisfaction and customer retention: A case of petroleum companies in Zimbabwe / Joshua Zituta - Gweru: Midlands State University, 2019 - 61 leaves illustrations

Master of Commerce in Marketing Strategy

Includes bibliography


Customer --Management
Relationship marketing