The impact of B2B customer relationship management strategies on customer satisfaction and customer retention: A case of petroleum companies in Zimbabwe /
Zituta, Joshua
The impact of B2B customer relationship management strategies on customer satisfaction and customer retention: A case of petroleum companies in Zimbabwe / Joshua Zituta - Gweru: Midlands State University, 2019 - 61 leaves illustrations
Master of Commerce in Marketing Strategy
Includes bibliography
Customer --Management
Relationship marketing
The impact of B2B customer relationship management strategies on customer satisfaction and customer retention: A case of petroleum companies in Zimbabwe / Joshua Zituta - Gweru: Midlands State University, 2019 - 61 leaves illustrations
Master of Commerce in Marketing Strategy
Includes bibliography
Customer --Management
Relationship marketing